Spotify marketing is a promotional method for streaming success for independent artists & record labels. Therefore, having a Spotify promotion strategy is needed. A Spotify advertising campaign should surround the artist and the focus song to get the most streams possible. Promoting music on Spotify takes time and a great deal of effort. Artists and Labels must do Spotify/social media marketing together that ties the music. Viral Spotify promotion is a component to being successful.

Spotify digital marketing campaign should be a top priority for artists and labels; if an expert is not available, find one of many Spotify marketing companies that can assist you accordingly. "Artists" and "Labels" should consider Spotify and apple music promotion as a mix for streaming and a better return in profit. Understanding Spotify marketing for artists and labels will make it easy to do well. Digital marketing for Spotify will make a big difference in the outcome of any campaign.

Independent artists and labels can do very well without the attachment of a major label. Given the right marketing plan is in place. Independent artists and labels should include Spotify, Itunes, and alike streaming platforms.

Some marketing steps artists and labels can use is the following:

  1. Find a strategy to get a million stream from premium users on Spotify
  2. Get charted on Itunes
  3. Get premium streams on Soundcloud
  4. Get press coverage (Monthly)
  5. Get guaranteed radio airplay
  6. Social media marketing (Post daily)
  7. Get club and bar Dj's to play the music
  8. Partners up with other Artist and Labels for cross-promotion
  9. Do email marketing on Wednesday
  10. Be consistent

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