In an industry where trends move fast and trust is everything, REWIND has carved out a unique lane, bridging clinical precision with a personal family feel. Founded by mother-daughter duo Shannon Pfunder, CRNA, MSN, and Megan Pfunder, APRN, CNS, MSN, this female-led, family-run beauty destination in Culver City is reengineering the aging process with personalized skin treatment plans that turn back the clock. With decades of experience, ongoing education, and a multigenerational lens on beauty, REWIND delivers expert treatments and heartfelt care that go far beyond the surface. Set in an industrial-chic space with an elevated lounge vibe, the REWIND team offers timeless results in a refreshing setting that feels more like a SoHo café than a clinical office. As master injectors and nationally certified aesthetic providers, the Pfunders stay ahead of beauty trends through on-going weekly training and advanced aesthetics education. 

“We believe staying current isn’t optional, it is our responsibility,” says co-owner Shannon Pfunder. “The face is a dynamic canvas, and techniques evolve constantly. By further sharpening our skillset every week, we’re able to offer the most innovative solutions.” 

REWIND specializes in personalized, cutting-edge custom skin reset plans, beauty neurotoxins, regenerative injectables (Sculptra, EZ Gel, Radiesse), advanced skin tightening (Sofwave, TempSure, IPL, Microneedling with Exosomes), lymphatic drainage and more. Services begin with a complimentary 60-minute skin rewind consultation, where every plan is built around the client’s goals, timeline, and lifestyle.

Beyond the services, what truly sets REWIND apart is its multigenerational perspective and business model rooted in trust. “Running a family business isn’t just about working together, it’s about having a shared vision, mutual respect, and knowing how to communicate even when you disagree,” says co-owner Megan Pfunder. 

At the heart of REWIND’s success is a clear business philosophy rooted in three essential principles. This focused, disciplined approach of balancing structure with trust, turns family ties into a strategic advantage:

• Defined Roles - Each founder brings distinct strengths to the table, with clearly assigned responsibilities. Shannon leads clinical services, oversees medical protocols, and business operations; Megan focuses on regenerative aesthetics, client care, and the art of injectables. This separation of duties eliminates confusion and maximizes efficiency.
   
• Constant Communication - As both family and co-founders, consistent communication is essential. Daily check-ins, shared planning sessions, and respected open dialogue ensure they stay aligned, address challenges quickly, and maintain a united front, both with clients and their growing team.
   
• Commitment to Continuous Learning - Ongoing education is core to their culture. Weekly trainings, advanced certifications, and industry workshops keep their techniques sharp and their treatment offerings current. This commitment to staying at the forefront of aesthetics translates directly into client trust and business credibility.

Under the medical direction of world-renowned facial plastic surgeon Dr. Kian Karimi, MD, FACS, REWIND upholds the highest standards of safety and precision - blending expert care with the warmth of a family-run environment. This summer, REWIND invites people to experience the difference at their “beauty happy hours” happening every day in June and July, featuring light refreshments, community connection, and personalized “beauty neurotoxin cocktail” consultations. Guests can also book a complimentary one-hour consultation anytime for a tailored plan to refresh and rejuvenate at any age. To learn more, visit www.rewindculver.com and follow @RewindAestheticsLA for powerful before-and-after exclusive summer specials, and the latest beauty buzz.